Back to All Events

On the Record | An ATX Music Marketplace & Panel

On the record is an ATX music marketplace and panel, presented by Vinylmnky, Native Hostels, SXSW, and Austin Music Foundation.

This day is for music lovers and musicians alike. With artist & industry professional panel talks, performances and a full market, you'll find everything you need to support your love of sick beats and sweet deals.

Incredible individuals and companies like SXSW, Health Alliance for Austin Musicians - HAAM, Austin Music Foundation, The SIMS Foundation, TuneCore, Day Dreamer, LIVE A GREAT STORY, Marshall Tidrick, & Drifters & Seekers Market will be represented as well 🤘🏼

AMF is proud to present “How Did I Get Here?” Fireside Music Chats featuring conversations with music industry trailblazers Kathy Valentine (of The Go-Go’s and The Bluebonnets), Frenchie Smith (Grammy-nominated record producer) and Louis Black (Co-Founder of SXSW and The Austin Chronicle). Programming, hosted by Johnny Goudie, kicks off at 1pm. Join us in the Parlour Room at Native as we gain intimate insight into the journeys and experiences of these creative forces.


11:00 AM - Marketplace Opens

1-2 PM - Programming presented by AMF - “How Did I Get Here?” Fireside Music Chats, moderated by Johnny Goudie (“How Did I Get Here?” podcast)

1-1:30 PM - Frenchie Smith (Grammy-nominated record producer)

1:30-2 PM - Kathy Valentine (of The Go-Go’s and The Bluebonnets)

2-2:30 PM - Louis Black (of SXSW and The Austin Chronicle)

2:35 PM - Raffle Prizes Announced!

2:45 PM - Musical Performance by SWELLS curated by Sofar Sounds Austin

Join us for drink specials, good music, and a damn good time. See you there.